The Fast Track to the 2018 Winner's Circle: New TS Drivers and Fairway Metals

When Titleist Brand Ambassadors Brian Harman and Patton Kizzire won the QBE Shootout this past weekend, they both had a long game advantage in the bag - new Titleist TS metals. The result of a two-year Titleist R&D mission, the Titleist Speed (TS) Project deconstructed the driver and fairway metal and then rebuilt them both from scratch, designing greater speed into every detail. Harman and Kizzire certainly reaped the benefits in Naples, recording 27 birdies and three eagles on their way to a winning score of 30-under-par 186.

The Tour introduction of TS drivers took place on the toughest stage in golf, the 2018 U.S. Open at Shinnecock Hills Golf Club. Shinnecock was chosen deliberately, for what better test could Titleist R&D devise to validate the performance of the new TS than the unforgiving demands and pressure of a U.S. Open layout? And with so much at stake, 17 players (40% of players using Titleist drivers) put the new TS drivers immediately in play, an unprecedented shift for the week of a major championship.

Since that initial seeding and validation process (TS fairway metals debuted two weeks later at the Quicken Loans National), players relying on TS metals have captured 22 titles across the worldwide professional golf tours. In that brief span, over 150 players have made the switch to TS and as Josh Talge, Vice President of Marketing for Titleist Clubs told us, this early success and adoption by the world's best players is no surprise, given the performance that these new products deliver.

“From start to finish, the TS Project was about driving ball speed and unlocking a level of performance that golfers simply couldn’t ignore,” Talge said. "We know performance is the story that golfers care about. From the ball speed and distance gains we’re seeing, both on tour and with amateur golfers, it’s clear that TS metals deliver a new level of Titleist Speed.”

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 Michael Kim | TS2 driver (10.5°)

TS METALS HIGHLIGHTS:

 Justin Thomas | TS3 driver (9.5°), TS3 fairway metal (15°)

“The new TS driver was instantly faster," Thomas said, "and I was able to get a few more yards carry when needed. More importantly for me, my spin numbers were more consistent, so it has helped me drive the ball much better. The fairway metal, too, has gone up in spin, which gives me more control. And I can easily fly it 280-285 off the tee if needed, which is such a great asset to have.”

The long list of players who have added TS metals to their bags includes: Adam Scott (TS3 10.5°), Bill Haas (TS2 9.5°, 15°, 18°), Jimmy Walker (TS3 8.5°, 13.5°), Brian Harman (TS2 13.5°), Cameron Smith (TS2 9.5°, 15°), Byeong-Hun An (TS3 9.5°), Charley Hoffman (TS3 9.5°), Ian Poulter (TS3 9.5°), Rafa Cabrera Bello (TS3 9.5°), Webb Simpson (TS3 10.5°), Chesson Hadley (TS2 10.5°, TS3 16.5°), Peter Uihlein (TS3 9.5°, TS2 15°) and Patton Kizzire (TS3 10.5°).

Click below for a full listing of players who have made the switch to TS metals.

Players Trusting TS Drivers | Players Trusting TS Fairway Metals

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 Charles Howell III | TS3 driver (10.5°), TS2 fairway metal (15°, 21°)

2018 WINS WITH TITLEIST TS METALS:

Players relying on new TS drivers and fairways have captured 22 titles across the worldwide professional golf tours including:

MICHAEL KIM (PGA TOUR - John Deere Classic)
TS2 driver (10.5°)

JUSTIN THOMAS (PGA Tour - WGC-Bridgestone Invitational)
TS3 driver (9.5°), TS3 fairway metal (15°)

JC RITCHIE (South African Tour - Vodacom Origins - Zebula)
TS3 driver (9.5°)

ZANDER LOMBARD (South African Tour - Sun Carnival City Challenge)
TS2 driver (8.5°), TS2 fairway metal (16.5°)

DANIEL NISBET (Australasian Tour - Northern Territory PGA Championship)
TS2 driver (8.5°)

TAEHOON KIM (Korean Tour - Busan Open)
TS3 driver (9.5°)

ROBERT STREB (Web.com Tour - Nationwide Hospitals for Children Open)
TS2 driver (10.5°), TS3 fairway metal (15°)

WINNER (McKenize Tour Canada - Freedom 55 Financial Championship)
TS3 driver (8.5°)

SANGHYUN PARK (Asian/Korean Tour - Shinhan Donghae Open)
TS3 driver (10.5°), TS3 fairway metal (15°)

JAEWOONG EOM (Korean Tour - Huons Celebrity Pro-Am )
TS2 driver (9.5°), TS2 fairway metal (18°)

WINNER (European Tour - Alfred Dunhill Links Championship)
TS3 driver (8.5°)

WINNER (Australasian Tour - Victorian PGA Championship)
TS3 driver (9.5°)

WINNER (PGA Tour Champions - Dominion Energy Charity Classic)
TS3 fairway metal (13.5°)

WINNER (Asian Tour - Panasonic Open India)
TS2 driver (9.5°)

WINNER (Australasian Tour - Western Australian Open)
TS2 driver (9.5°), TS2 fairway metal (15°)

LOUIS DE JAGER (South African Tour - Sibaya Challenge)
TS2 driver 10.5°)

WINNER (Australasian Tour - Queensland Open)
TS2 fairway metal (15°)

JAKE MCLEOD (Australasian Tour - New South Wales Open)
TS3 driver (9.5°)

WINNER (PGA Tour - Mayakoba Classic)
TS2 fairway metal (13.5°)

CHARLES HOWELL III (PGA Tour - RSM Classic)
TS3 driver (10.5°), TS2 fairway metal (15°, 21°)

CAMERON SMITH (European Tour - Australian PGA Championship)
TS2 driver (9.5°), TS2 fairway metal (15°)

WINNER (European Tour - South African Open)
TS3 fairway metal (16.5°)

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Whether you’ve already had a fitting, or you’re hoping to get dialed in soon, we want to know about your #TSProject journey to help bring more speed to your game.

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