I had the pleasure of working with Shariel Beitpoulice at Woodcreek GC in Roseville,CA on Sept.13. This is my 4th Titleist fitting and each time I come away more impressed. I am 0 handicap and have confidence the technology is much improved based on Titleist 2 year release model for new clubs. You have the feeling they aren't trying to "sell" you the new driver even though you might have just bought one. They try to "fit" you for clubs that will improve your game. I always wish I had done it sooner. I went for a 3w and was so impressed with the improvements I'm getting new irons,SW, hybrid, and driver. I highly recommend the Titleist Fitting Experience.