My experience that it was about a 30 minute fitting to get my maximum setup for the 917. Starting with the wrong shaft on a 913, I got about 20 yards more. The promotion sounds like getting fit for a new 917. If you bought it locally, they should offer to check it off of a flight scope/trackman. If not, I use my local pro and pay for a tune-up/distance check every other years. Or if a local retailer will loan/rent you a bay to tweak the adjustments. Buying local, you should get service as part of the purchase. Buying online, you should expect to pay to use equipment that costs in excess of $10,000.

Not sure of your area but the guys I've worked with at a Titleist Thursday event have been very helpful and I'm sure would help you tune your new toy!