A Day at the Titleist Performance Institute

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By Emily B., Titleist Staff

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  • 16 Replies
  1. Team Titleist Staff

    A few weeks ago I was chatting with my Dad encouraging him to go get fit for a new set of Titleist Clubs (He’s never actually been fit properly in his life – despite having played golf for over 40 years..!) His response?: “I need to practice more before I go get fit.”

     It’s the response that is heard from many when prompted to go through a club fitting – whether it be for irons, fairways, drivers, wedges, you name it. Well Team Titleist, I know you all know better – but I’m here to reinforce just how important it is to go through a proper fitting.. by sharing my own fitting experience this past December!

    When I came on board at Titleist this fall, I had already been through several club fittings over my 15 years playing golf – from the guys at Golfsmith who automatically pointed me to the pink and floral ‘ladies’ clubs, to my local rep, to grabbing a club at demo day and taking a liking to it.

    To start off- I’ll admit, I’ve never been into the specs and technology side of golf equipment. But I do like to play good golf, so having equipment fit for my game is key part of that. Just two weeks into the job (with a bag of mismatched brands..shhhh don’t tell…) I was lucky enough to trade in the New England cold for sunny Carlsbad as I headed out to the Titleist Performance Institute for a full bag fitting of the latest and greatest that Titleist has to offer!


    THE DAY OF MY FITTING

    As I drove up to the Titleist Performance Institute in Oceanside, CA, I was greeted by vast, lush green grass – a state of the art facility: Think Disney World for #TeamTitleist members! 

    I was greeted by Joey, my fitter for the day, who led me outside to a private teeing area engulfed in beautiful Southern Cal sunshine. I started out with a quick warm up and worked my way down from Driver all the way to wedges. I’ll fast forward a bit to my specs, but to sum it up, I was amazed at the amount of options and detail that went into every club I was fit for.

    DRIVER + FAIRWAY

    Going into the fitting, I had a driver in my bag that at the moment, I would have coined as the ‘GOAT’. I had used a version of it over the past three years, and was convinced that nothing I was fit for could beat this driver. And boy was I wrong.

    I ended up with the TS3 9.5° (A1 Hosel) with the HZRDS Smoke 60 S shaft. Not only did I gain about 10 yards of carry distance, but about 5-10 extra yards of roll – which I immediately noticed the first time I took the big dog out on the course (see video below). In addition, Joey adjusted the SureFit weight to promote a fade, since I’ve fought a hook miss for as long as I can remember.

    For my three wood, I ended up going with the TS2 16.5° (B1 Hosel) and the same shaft as my driver, HZRDS Smoke 60 S. I’m pretty long off the tee, so this setup provided me with a club option to help go for more par five’s in two.

     The Maiden Voyage 

    UTILITY IRONS

    This is the part that really gets me fired up. Rewind to the part where my miss is a hook. I know one thing about my golf swing: If I can hook a driver, I can REALLY hook a hybrid. And sometimes, the images of those hooks can really instill in your mind when you’re faced with a lake hugging the left side of the fairway (positive thoughts.. right?).

    In past fittings, I had hit some utility irons but my numbers were never as strong as they were with my hybrids – leaving a big gap in my bag. I was so excited to try out the new U·Series utility irons, and these things delivered.

    I ended up going with a 2 and 3 U·500 utility iron to replace my hybrids (both with the HZRDS Smoke 80 S shaft). Let me tell you, Team Titleist. THESE THINGS ARE THE REAL DEAL. Not only do I feel much better standing over them, but the versatility is amazing. High, low, left, right, you name it. I can tell that these utility irons are going to shave some strokes off my game.

    IRONS

    I have to say, when I first hit the T100 irons, I was in love with them. Thin top-line, but not too thin, and the feel like I was going to do some serious scoring with them. At the end of the day, I went with the T200 irons (NS Pro 950 S shaft) after I gained an extra five yards of carry with my 7-iron (150-155, a big jump just with an equipment change)!

    I did have the opportunity to hit the new T100S at the PGA Show this January, and they were another great option – especially for players like myself that like the look of the T100, but need just a little bit more help to get the ball to launch off the club face. So I'd definitely keep your eyes peeled over the course of the month if this is the kind of iron your game is looking for! 

    WEDGES

    My favorite part of the fitting (and most eye opening) was getting fit for the all-new Vokey #SM8 wedges. I was actually fit the previous day during our #SM8 event with some of our Titleist staffers before a storm rolled in (I know what you’re thinking… it rains in Southern Cal?!).

    Prior to the fitting, I had played a 50-54-58 setup and had sworn off on a 60 degree wedge in years prior. During the fitting process, Lucas (another Titleist Performance Institute fitter), brought me out to a short game practice area. I hit several wedge shots, and with each one, he wouldn’t let me see what wedge I was hitting – not even a peek at bounce or loft. Instead, he would hand me wedge after wedge, asking how it felt, what I liked/disliked about it.

    The most interesting part was how Lucas prompted me to test out the wedges on shots that would typically intimidate or scare me – in this instance, a short-sided flop shot off of a tight lie. I have to say it was a bit intimidating – but the best part is that you end up with a club that is best suited for all shots.

    To my surprise – I was fitted for a 48.10 F, 54.12D and a 60.08M. Until this fitting, I never knew how important a wedge fitting was, and how much detail goes into selecting the correct bounce and lofts to properly fill the gaps in my bag. SM8's are in shop THIS FRIDAY(!). Highly recommend you guys check them out if your grooves are in a need of a refresh. 

      

    PUTTER

    I game a 2013 Scotty Cameron GoLo mallet (center shafted) that has been with me through the good, bad and the ugly. That being said, when touring the Scotty Cameron facilities in Encinitas, I found out that one can send their putter in to be completely refurbished, no matter it’s condition!

    Since this putter was run over by my college van back in my glory days (it’s a long story), it’s safe to say it’s been through a lot. I will definitely be sending this bad boy in for a little TLC!

    FINAL WITB 

    • · TS3 9.5° Driver (A1 Hosel) with HZRDS Smoke 60 S shaft
    • · TS2 16.5° Fairway (B1 Hosel) with HZRDS Smoke 60 S shaft
    • · U·500 Utility Irons (2&3 irons) with HZRDS Smoke 80 S shafts
    • · T200 Irons (5-PW) with NS Pro 950 S shafts
    • · SM8 Wedges 48.10F, 54.12D, & 60.08M with Pro 950 S shafts
    • · Scotty Cameron Putter Select GoLo, Center-shafted 

    To sum up my experience – I highly recommend you get fitted properly if you haven’t been already. No matter your handicap, or what shape your game is in, ANYONE can benefit from a proper fitting (and…another time for those in the back!). Now that I’m all set for the 2020 season – I just need for this New England weather to warm up! Can’t wait to head out to the course with you all from #TeamTitleist!

    All the best,

    Emily

  2. Dale V

    Dale V
    Surprise AZ

    Great write up and indoctrination to the TT family. Look forward to seeing the set in action at some future event. Enjoy!
  3. Team Titleist Staff
    Thanks, Dale!
  4. JDobkin

    JDobkin
    Los Angeles

    That day you just described sounds like pure bliss. Thanks for the nice write up and insight into your day at the performance institute.

    One day I want to have that experience myself.

    Cheers
  5. Joey and Lucas are awesome, I was there last fall, those guys are sharp and know their stuff - good write up.
  6. Mike M

    Mike M
    Marblehead MA

    Congrats Emily, on your new sticks,and as Dale said, welcome to the TT family. Interesting reading, especially about dumping the hybrids in favor of utility irons.The more I read a lot of things sounded familiar;my miss is also left;my 910-F 13.5 fairway is also set at B1, and i swapped out the neutral Sure Fit plug in my 818H2 hybrid to a fade bias, because when I miss my hybrid left, it's really left! If that's not enough, my putter is a Scotty GoLo (not sure of the year), black with the shaft toward the heel.

    That said, I've never had anyone run over my putter.......

  7. Darron K

    Darron K
    Fate, TX

    Awesome story! Not going to TPI but getting fit this weekend. Finally deciding to be open minded about getting stronger lofted sticks instead of just getting fit for the T100. I may entertain a blended set also.
  8. Speedy

    Speedy
    East Coast, NH

    A great read and definitely 2nd getting fitted properly. I got fitted once at Manchester Lane and it was an amazing experience. Learn so much and still to this day was blown away how many different shaft options there were. Thanks for sharing! Hope to visit Oceanside someday.
  9. Elson C

    Elson C
    Southgate

    Very nice setup, I need to seriously consider getting fitted my self, I want to play better golf and a properly fit setup should help me a lot.
  10. Frank P

    Frank P
    Port St. Lucie, FL

    Military
    Once again, proving the value of a real professional fitting.
  11. Alex N

    Alex N
    Florida

    Military
    Thank you for sharing your experience, Emily! As I prepare for a fitting myself in a couple of days I can’t help but feel like a kid excited for Christmas to come. Now more than ever after reading about your fitting experience. I wish I could have the type of experience you had. However, my options are somewhat limited since I currently live in Japan. You’re also not the first person I’ve heard recently talk about going with the utility irons instead of a hybrid. I’m thinking that I might do a mix through my irons to get some help in the longer irons. I’m also interested in what I will find doing a fitting for wedges. Those are clubs I’ve never been fit for but I know those are important to be properly fit. Those are scoring clubs and they need to work flawlessly. It’s stories like yours that are the reason I’ve chosen to go full TT! Thanks for your share and happy hitting!
  12. Lance P

    Lance P
    Hillsborough, NC

    Fantastic write-up and thanks for sharing. I have entertained thoughts of running over my putter but by the end of most rounds we are normally back to being friends...
  13. Robert C

    Robert C
    Maryland

    Great recap Emily.

    I would love to hear what the Golfsmith sales guy thought once you got in the bay and took a few swings. You should have offered to take him on in a skills challenge when he showed you the flowery ladies clubs...ha

  14. Bax

    Bax
    Nebraska

    Emily, thanks so much for sharing, especially the video. Your tempo is pretty much like my wife’s, she played college softball. She still uses my 910, but is wanting to get a new TS, but no fittings due to the virus.

    If I may ask, what was your clubhead speed at the fitting to put you in the smoke stiff? She is trying to figure out a baseline to start, then get fitted hopefully soon at a Titleist Thursday’s.

    Thanks!!
  15. Scott D

    Scott D
    Lethbridge,

    Thanks for the write up. Sounds like it was a total experience. I am sure that these clubs will serve you very well on the links.
  16. How can I find out when they’ll be a club fitting in Ocean City Maryland or havre de grace Maryland thanks
  17. Don O

    Don O
    Madison, WI

    You can go to "Fittings" and search for golf pro shops. There are several on the Eastern Shore and many more around Havre de Grace. None are Titleist Thursday locations at this time. There is a premier site in Owning Mills. For now, some of these sites will be scheduling Driver/Fairway fittings in October for the TSi line. If you check their websites/call them, they can let know if those fittings are scheduled. Other than that, sites that do fittings will be happy to fit you essentially whenever you want.

    If you are looking for a "demo day" where you can browse and try various clubs, those generally start in March around Maryland, but you'd have to check with local pro shops to get you dates once they have them scheduled. Apparently these dates are scheduled between local clubs and their local reps and don't often end up on this website.

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