We have talked at length about this in our community over the last few years and it seems it comes down to a sales standpoint vs wanting to do it. Like you, I remember the 80's when we used orange, yellow and white balls...and in one case a ball that was half organge and half yellow! All this being said, understand this is a business decision only.

Also, if a senior tour member wanted it, they could probably have it no problem! This is done often on the PGA Tour...

Just my two cents...

Since optic yellow balls have been on the market for quite a while and Titleist hasn't produced the Pro V series in optic yellow yet, then I would be surprised to see them do it in the future.

I'd love a Yellow ProV1 or ProV1x as well for those times when I'm playing solo (when its 110 degrees out in the summer in Tucson AZ, for example) and no one is behind me on the course and I can play Yellow vs. White, two rounds for the price of one.

This gets asked on a weekly basis. There are no plans to make them other than white.

I would vote for a Yellow ProV. I play ProVx during summer but switch to NXT Tour S Yellow ball in the Spring and Fall. It stands out better against a lower Sun angle and leaves.

Big fan of the optic yellow. So much easier for me to follow and find!

The result of one of our Team Titleist discussions last season was that while the yellow ball can be tracked better in flight, it was harder to find in the rough and among leaves. That's the technical piece we came up with. Have to agree with the other Chris that it all comes down to sales potential.