May I make a suggestion?
Most people have their own idea of what fits, suits, ego soothing, show off macho item suits their game.
Might it be possible when undertaking fittings for Titleist to use 'non stamped' wedges, plain black graphite shafts, coded label steel shafts and 'no mention of loft drivers'?
Clubs, shafts etc. could all have secret reference numbers, only known to the fitter. Fitters could also have their own unique numbers to prevent them becoming common knowledge.
I think this might assist the fitter with the 'I'm not going to use a regular shaft' player. It might help in breaking through player's preconceived ideas and help get them to select and purchase something that really suits them.